To get your message across in the best way, you'll often need to consider not just word selection, but presentation too. So how do you choose the right font, font size, and color for your words? Here are some basic guidelines.
Although it's impossible to distill a complete study of the art of typography in one article, design inspiration blog Fuel Your Creativity does have a few tips for styling your words. These may come in useful for important things like selecting a font for your resume or text colors and backgrounds for your website.
For example, it's best to match the font to the job you want to get, avoiding quirky fonts like Curlz or Chalkboard.
For Wall-Street-type women [one copywriter and professional resume writer] goes for Didot and Wall Street guys Palatino with the headings in small caps. For the creatives it's the suave Gil Sans, and computer geeks get Optima.
In terms of color, the article advises thinking of it like coloring a room in your house: for inviting readers in to cozy up to your blog, select reds and oranges. Colors can be used to frame your text and backgrounds should contrast well with your font color choices.
For best readability, keep your words large and leave lots of white space on the page.
Hit up the link below for more guidelines, or other resources like the previously mentioned So You Need a Typeface snarky infographic. You can also take a quiz at PBS.org to get the answer to what font are you? Photo by FontFont
You Don't Really Strike Me as an Arial: Selecting Font and Color for Your Words | Fuel Your Creativity
You can contact or follow Melanie Pinola, the author of this post, on Twitter.